App Store Approvals now as short as 3 days!
Holy cow, and I thought four days was short! My new game, Skybox, was submitted to Apple on January 18th in the afternoon, and was approved this morning, January 21st. It was already marked as “In Review” on the 19th, so that makes the review process as short as… two or three days now?
It’s crazy to think that only two and a half weeks ago, I started working on a game, and today it’s now available on the App Store. The approval backlog was once so bad that I think you might have submitted a game and waited just about as long as that. It really goes to show that the improvements Apple has made in their App Store process (in less than a year of public existence) were not just limited to the holidays. It’s not to say that there is no more controversy – I think people are still getting upset at the fact that there’s a gatekeeper between them and the customer, but with an improvement in turnaround, I think it probably goes a long way towards soothing the relationship between the platform and developers.
