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	<title>Comments on: Marketing via Myth?</title>
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	<link>http://getluky.net/2008/05/27/marketing-via-myth/</link>
	<description>Bred for skill in magic.</description>
	<pubDate>Thu, 20 Nov 2008 16:56:17 +0000</pubDate>
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		<title>By: jr</title>
		<link>http://getluky.net/2008/05/27/marketing-via-myth/#comment-310337</link>
		<dc:creator>jr</dc:creator>
		<pubDate>Fri, 06 Jun 2008 16:51:31 +0000</pubDate>
		<guid isPermaLink="false">http://getluky.net/?p=283#comment-310337</guid>
		<description>&lt;p&gt;I believe you'll never see this sort of thing mentioned in many marketing scopes (particularly for tech stuff) mostly because the marketing types aren't active users of the products they're pitching. This also explains how the myth propagates. &lt;/p&gt;

&lt;p&gt;The problem is that you (tech savvy customer) expect things like upgrades and revisions because you understand how your device works. The hardware components are static, but via advances in software, new functions can often be integrated in for no additional cost. You do this all the time with your computer whenever you load a new program into it. In your mind, the phone is a tiny computing device that should fit that model.&lt;/p&gt;

&lt;p&gt;Unfortunately, the business types don't see it that way. They see the devices they sell as complete units (partly because they get promo units early and never really think about things like upgrade costs). To them, the devices are magical and filled with delightful elves that do your bidding. To them, additional features must have cost associated with them (possibly as a revenue point).&lt;/p&gt;
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		<content:encoded><![CDATA[<p>I believe you&#8217;ll never see this sort of thing mentioned in many marketing scopes (particularly for tech stuff) mostly because the marketing types aren&#8217;t active users of the products they&#8217;re pitching. This also explains how the myth propagates. </p>

<p>The problem is that you (tech savvy customer) expect things like upgrades and revisions because you understand how your device works. The hardware components are static, but via advances in software, new functions can often be integrated in for no additional cost. You do this all the time with your computer whenever you load a new program into it. In your mind, the phone is a tiny computing device that should fit that model.</p>

<p>Unfortunately, the business types don&#8217;t see it that way. They see the devices they sell as complete units (partly because they get promo units early and never really think about things like upgrade costs). To them, the devices are magical and filled with delightful elves that do your bidding. To them, additional features must have cost associated with them (possibly as a revenue point).</p>]]></content:encoded>
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