getluky.net

From Andy Baio’s latest entry:

Very few weblogs do any kind of original research on a daily basis. Most either spend their time repurposing (or just linking to) original research from mainstream media or other sources, or they do commentary and analysis. Their most important role is as information filters, distilling everything going on in the world relevant to their audience and presenting only the good stuff. That’s definitely valuable, but at the end of the day, have they created anything new?

Andy’s going to have a hard time doing original net journalism with so many competitors already in this space. I mean, daily blogging is good, but what you’d really want is at least two or three authors to keep the churn up. It’s going to be difficult for his little Oregon-based reporting startup to get his series A, especially with only a pure advertising business model.

I think Digg has shown that original content is not important; the most important thing is having a big network of friends all pointing to the same stuff as you, all day long. Sure, it means that we’re all little but glorified filters, but that’s how you make the big bucks nowadays.

Good luck on that, buddy! You’ll need it.