Comments on: Would you put stickers on a virtual racecar? http://getluky.net/2007/04/06/would-you-put-stickers-on-a-virtual-racecar/ Bred for skill in magic. Thu, 20 Nov 2008 16:18:51 +0000 http://wordpress.org/?v=2.6.3 By: audrey http://getluky.net/2007/04/06/would-you-put-stickers-on-a-virtual-racecar/#comment-96192 audrey Wed, 13 Jun 2007 07:33:02 +0000 http://getluky.net/2007/04/06/would-you-put-stickers-on-a-virtual-racecar/#comment-96192 <p>I was an indycar fan at one point. I would have preferred to drive a Target store branded racecar to look like my favorite team/driver than to drive a plain red one.</p> I was an indycar fan at one point. I would have preferred to drive a Target store branded racecar to look like my favorite team/driver than to drive a plain red one.

]]> By: Leo http://getluky.net/2007/04/06/would-you-put-stickers-on-a-virtual-racecar/#comment-64945 Leo Tue, 10 Apr 2007 19:58:10 +0000 http://getluky.net/2007/04/06/would-you-put-stickers-on-a-virtual-racecar/#comment-64945 <p>They have exactly this in (all?) Tony Hawk games: you can wear "Globe", "Adio" etc. clothes, shoes, hats etc. and you can put their logo's on your clothes and board, use it as your "sticker" etc. In later versions you could also unlock some fancy heavily branded clothing :) </p> <p>So yes it's a win-win: users want authenticity, companies want "exposure", games can give them both what they want.</p> <p>Interesting post!</p> They have exactly this in (all?) Tony Hawk games: you can wear “Globe”, “Adio” etc. clothes, shoes, hats etc. and you can put their logo’s on your clothes and board, use it as your “sticker” etc. In later versions you could also unlock some fancy heavily branded clothing :)

So yes it’s a win-win: users want authenticity, companies want “exposure”, games can give them both what they want.

Interesting post!

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