So I noticed that the guy at viral-meme.info wrote a piece about media mammon, and somehow trackback pinged my post about it. However, there’s no link to my site. I think what he’s doing is crawling weblogs and pinging their trackbacks to generate more traffic to his site without including referring links. What a jackass thing to do.
At first, I was confused and couldn’t find the link. Then, I realized, there was no link.
I already deleted his trackback and also added viral-meme.info to my mt-blacklist. I would recommend that you do the same.
Call me naive, but I had always thought of trackbacks as a way of letting a person know “I’m interested in what you have written, and have posted some commentary or related thoughts on it”. A kind of meta “is-related-to” link. I guess there is a totally unrelated “selfish” use to them as well, now that you mention it.
But are you sure he really did it just for the google-juice and ad revenue? Or was his post related to yours and just lacking a direct link to your blog?